Time

Topics

Esports Connect Asia Forum

Theme: Harnessing Esports Today

13:30 – 13:45

Doing Business with Esports

An in-depth discussion with a global esports investor about where esports has been, where it is now, and where it's headed.

13:45 – 14:00

What does it mean to be AUTHENTIC in Esports?

Authenticity is everything in esports. Gamers can immediately recognize the inauthentic ways that many companies utilize to seek to engage them. But what does it mean to be authentic? How can authenticity be measured? This discussion will provide information about the latest research into the subject of authenticity in gaming.

14:00 – 14:45

Putting on an Esports Event (staging, hosting, execution)

Live esports tournaments are a key element to engagement of the esports community. These tournaments can range in size from being played in the ballroom of a hotel, to a football stadium. Hear from some of the leaders in tournament organizing and production about what it takes to host these events, what these events provide to their hosts, and the role of dedicated esports venues in the hosting of these events.

14:45 – 15:30

Working with Streamers and Influencers — the voices of the community

During the Covid-19 pandemic, influencer marketing has surged. Brands have realized the advertising power that streamers and influencers have, which is not only to drive brand awareness, but also ROI. Hear from content creators and the people that assist them about how influencer marketing is being utilized in esports and at large.

15:30 – 15:45

Tea Break

15:45 – 16:30

Don’t Go at It Alone – Community Engagement and Outreach

Esports is not just an industry, it is a subculture. It is a community of gamers who gather in and around competition, whether they themselves are competing or not. The esports industry was built in and around this community, and harnessing it has been key to its continued growth. Hear from key community figures and organizers about how they engage with, utilize, and help bring together this community of gamers for their groups and businesses.

16:30 – 17:15

Catering to Gamers — Activation and Conversion of Gamers at your Property

All over the world, hotels and integrated resorts are starting to offer options and services catered to today's esports fans. But what does this entail?
Why did these brands seek to create these esports-focused options? And what, if any, success have they seen? This panel will address the answers to these questions - and more.

17:15 – 17:30

17:30 – 18:00

Esports Networking

Time

Title

09:00–10:30

Topic: The Regulatory Challenge of Esports and Video Games (qualified attendees only)

Experts in the field share their knowledge and experience on the challenges and opportunities in the regulation of esports and video games for consumer protection and economic development.

Topics will include:
- Regulatory regime for video games in China, its impact, and what we can learn from it
- Expansion of Gashapon/Loot-box games and their ramifications
- Esports activities and events — is it a sport and how is it different
- Should esports be regulated?
- Protecting esports athletes and content creators
- Competitive integrity in esports — not just an issue for gambling
- How to include esports safely and efficiently into a regulated sports-wagering market
- Addressing addiction and abuse

10:30 – 11:00

Coffee Break

11:00 – 12:30

Topic: The Practice of Law in the Esports Space

The success of any new industry requires competent legal assistance that
understands the industry's business realities. This workshop will feature attorneys
serving the esports industry discussing the practice of law in esports.

Topics will include:
- Areas of opportunity for assistance
- The issues involved in representing players, teams, and content creators
- Intellectual property concerns
- Cbersecurity and tech legal issues involved in game development
- League operations and structuring
- The challenges of an inherently international industry

- Competitive integrity matters
- Due diligence considerations in M&A and investment